An Impact-Driven Company Committed to Balancing Purpose and Profit
We are a social enterprise based in the UAE, on a mission to empower organizations and individuals for impact in the MENA region.
Our Manifesto
We exist to create meaningful impact and drive fundamental change in the way business is conducted. Our vision is to place impact at the very heart of business operations because we deeply care about both people and our planet. We firmly believe that organizations can serve as catalysts for positive transformation.
We believe that through collaboration and partnerships with visionaries who dream of a better world, we can propel innovative ideas and find solutions to the crises facing humanity. Our guiding principle is cooperation, as we understand that nothing significant can be achieved in isolation. We are all interconnected; we are one. We aim to reshape the narrative surrounding business, making the harmonization of purpose and profit the new norm.
Above all, we honor the rich heritage and diverse cultures of the MENA region. We seek to reconnect with these roots to advance the Sustainable Development Goals. We are committed to listening, adapting, and learning to better serve this region. We have unwavering faith in the boundless potential of the Arab World to lead the charge for change.
We Are B Corp Certified and Use Business as a Force for Good.
We are proud to join a community of change-makers and to hold ourselves accountable to high standards of environmental and social performance, accountability, and transparency. We aim to inspire more businesses in the MENA region to follow suit.
Our Approach
Sustainability is an ongoing journey, and we are your dedicated accountability partners. We understand that sustainable development doesn’t happen overnight, and we recognize the significance of every step you take. Our role is to support you throughout this journey, helping you understand the stakes, the importance of action, and guiding you in measuring, improving, and communicating your impact. We prioritize building long-term relationships and collaborating with you to shape your impact.
At its core, sustainability involves a shift in mindset more than anything else. It requires introspection, rethinking our connection to ourselves and the world around us, and acknowledging our impact on both people and nature. We provide the tools and partnerships necessary to embark on this inner journey of observation, compassion, and ultimately, action. Our innovative pedagogy and content are designed to prepare you and your teams for transformation.
Purpose and impact are our driving forces. We are here to help you reflect on your role in contributing to the well-being of our communities and the environment. We challenge you to see from a fresh perspective because, whether we are aware of it or not, we all have a purpose. Our mission is to assist you in anchoring that purpose for the well-being of people and the planet.
We serve as your bridge to a wide range of stakeholders who can amplify your impact. As ecosystem builders, collaborating with us grants you access to our community of change-makers and provides solutions to your most pressing questions. We offer guidance in establishing meaningful partnerships within the MENA region.
We are here to drive change with all our stakeholders: clients, partners, government, NGOs, and more. As a social enterprise committed to supporting the achievement of the Sustainable Development Goals in the MENA region, we are dedicated to systemic change and building a society with our stakeholders where financial success and environmental and social well-being go hand in hand.
Our Values
Go Beyond
We exceed expectations to build strong, lasting relationships with everyone we work with, driven by a deep sense of service.
Create Change
We’re here to make positive changes and challenge the norm. Our drive is to have a positive impact.
MENA Focus
We’re all about the MENA region. Our goal is to make a real difference in the Arab World.
Care and Enjoy
We genuinely care about people and the planet, and we remain hopeful about the future. We find joy in our journey and appreciate every day.