Bridging Cultures for a Sustainable Future
Nadine Zidani is a sustainability expert, impact entrepreneur, and corporate strategist with over 15 years of experience driving sustainable transformation across Europe and the Middle East. As the daughter of Moroccan immigrants in France, she embodies a unique blend of Western and Arab cultures and traditions, giving her a natural ability to bridge these two worlds.
Nadine Zidani is a sustainability expert, impact entrepreneur, and corporate strategist with over 15 years of experience driving sustainable transformation across Europe and the Middle East. As the daughter of Moroccan immigrants in France, she embodies a unique blend of Western and Arab cultures and traditions, giving her a natural ability to bridge these two worlds.
Before launching her venture, Nadine took the time to deeply understand the MENA region’s context. She realized that sustainability narratives were often framed through a Western lens, failing to resonate and adapt with the region’s unique challenges and realities. The dominant discourse and content in the market did not align with the true sustainable development challenges faced locally.
This realization gave birth to MENA Impact, a platform rooted in the region’s context. MENA Impact aims to anchor sustainability narratives in the MENA region by creating connections to its people, their struggles, and their rich language, culture, and heritage. The platform combines expert knowledge and programs, impactful content, and community-building with authentic local stories to drive massive impact.
Nadine is a purpose-driven leader who, through this journey, has reconnected with her Arab roots while continuously learning and adapting to the needs of local stakeholders. She firmly believes in the region’s potential not only to lead the sustainability agenda but also to create pioneering case studies that can serve as global examples to follow.
To learn more about Nadine, visit her personal website: nadinezidani.com